There is no denying the fact that e-Commerce is the new mantra of doing business. Going online is now the fundamental aspect of doing trade in the present era. For those retailers who want to make it big in their respective industries, understanding the latest e-Commerce trends is a must.
Here we bring a list of some great e-Commerce trends that virtual merchants should follow to increase their marketing competitiveness in the year 2014.
The Pre-order Buzz
The ‘pre-order’ buzz has gone viral and this trend is here to stay in 2014! Online shoppers are willing to pay for a product which has still not come into the market. They not just wish to have the best of products, but also wish to have them ‘first’. Needless to say, adding a pre-order option to your e-Commerce portal will help you create a great impact on your customers. So, equip your website with a Pre-Order Tab and let your patrons enjoy the exclusive option of being the first ones to have their favourite products.
Bid Farewell to Traditional SEO
Gone are the days when you could make your e-Commerce website visible by following the traditional SEO techniques. With Google’s constantly updating algorithms, it’s about time that you bid farewell to the archaic SEO strategies and embrace the latest Search Engine Optimisation techniques to give your portal the visibility that it needs!
Befriend those Fascinating Fonts
Make online typography your best friend and see your website attracting more shoppers than before. After all, experimenting with fonts is really in! Let your website play with large and beautiful fonts and be distinctive. It’s time to be unique, so set the fonts right!
Let the Images Speak
Let bold, creative and striking images do the talking! People will buy products that they can see (and see in a better way!) So, get the best of images for your e-Commerce portal and witness how the world changes for you.
The ‘Glocalisation’ Drive
With customisation & localisation being prevalent everywhere, it’s extremely important to have such e-Commerce strategies in place which help the customers in getting a local e-Commerce experience. Localising payment options, product lines, promotional campaigns, and doing many such things can help your e-Commerce business to outdo the local retailers and create a strong local customer base.
From articles, blogs, to video rich content – any and every thing matters when it comes to your e-Commerce website. Include video or other rich media content in your content marketing strategy and see the difference it will make!